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With Saint Valentine around the corner, some Shizuoka Brewers have come up with a new way to entice customers to buy their products not only with sake, but also shochu: personalized bottles.
Bottles vary from 300ml and less to 720ml. They all contain some kind of message on their labels with a feminine overtone.
I was surprised to notice upon inspection that the shochu offered was of a high quality for such a mass sale oriented seasonal product!
They certainly will help recuiting new adepts!