Bryan Baird’s Newsletter (2013/07/19): Seasonal Release: Fish-Tap 13 Aroma Hop Ale; FT 13th Birthday Celebration

Baird Beer & Taproom Events Bulletin

Seasonal Release: Fish-Tap 13 Aroma Hop Ale; FT 13th Birthday Celebration

Dear Taproom Friend & Baird Beer Enthusiast:

It is hard to believe that thirteen years have passed since Sayuri and I opened the doors of the Numazu Fishmarket Taproom on July 20, 2000. We had no Baird Beer on tap (our brewing license was yet to be granted), only Hoegaarden White and Guinness. We were excited and nervous, optimistic and fearful. The implications of pursuing a dream and not succeeding were too dark to fully contemplate. The first customers of the day were, to no one’s surprise, the carpenter, Nagakura-san, and his wife Shoko-chan. Their presence was both calming and reassuring. The first beer poured was Hoegaarden White; the first food delivered was Sayuri’s Parmesan chicken salad. We were officially in the restaurant and beer business!

The path to sustainable success though would prove long and arduous, more so than we ever imagined. While a deep passion for and conviction in the business helped to sustain us through the very lean early years, the real source of our fortitude was the extreme high quality of our small but loyal customer base. Our Taproom customers became our friends and cheerleaders and literally willed the business forward. Thank you for your long-time support and friendship. You are an integral part of the Baird Beer family.

In celebration of the Fishmarket Taproom’s thirteenth birthday we we have brewed a special beer — Fish-Tap 13 Aroma Hop Ale.

New Baird Beer Seasonal Release:
*Fish-Tap 13 Aroma Hop Ale (6.5%):

This quenching and stealthily strong golden ale is brewed exclusively with low- to medium-level alpha-acid hops that are known not for their bittering potential but rather for their aromatic quality. The six varieties used are US Cascade, NZ Motueka, English East Kent Golding, Slovenian Styrian Golding, German Spalter and Czechoslovakian Saaz. Calculated kettle IBUs from these aroma hop additions come to 40. Double dry-hopping in the post-fermentation conditioning tank, though, is what contributes the glorious bouquet — herbal, floral and just a touch earthy. The earthiness is enhanced by fermentation with our Belgian yeast strain, which leaves the beer bone-dry in the finish.

Fish-Tap 13 Aroma Hop Ale will begin pouring at all of our Taprooms on Saturday, July 20. It is available also for immediate shipment to Baird Beer supporting pubs and restaurants throughout Japan. This birthday beer is draught-only (no bottles — sorry!). Our brewery is small and, as always, quantities are limited. Orders will be fulfilled on a first-come, first-serve basis.

Upcoming Taproom Event:
*Numazu Fishmarket Taproom 13-Year Birthday Celebration (Saturday-Sunday, July 20-21):

Please join us this weekend in Numazu for a two-day birthday celebration. The festivities kick off at 11:00 am Saturday in the brewery parking lot with the tapping of the final keg of Morning Coffee Stout 2012. Barbecuing in the parking lot will begin at noon, at which time the Fishmarket Taproom will open its doors. The first brewery tour also will start at noon. Weekend party highlights include:

11:00 AM (Saturday 7/20) kick-off in the brewery parking lot with the tapping of Morning Coffee Stout 2013
Brewery parking lot BBQ (11:00 AM – 5:00 PM Saturday; Noon – 5:00 PM Sunday)
Brewer-guided brewery tours at noon, 2:00 and 4:00 each day
Special tappings of various cellared brews (Daidai IPA, Carpenter’s Mikan Ale, Bakayaro!, Second Strike Apple Ale, Kiwi IPA, Saison Sayuri and more!)
Debut of Fish-Tap 13 Aroma Hop Ale
Phenomenal lineup of celebration food and BBQ delights (all priced at 500 yen)
We look forward to seeing you.

Cheers!

Bryan Baird

Baird Brewing Company
Numazu, Japan
HOMEPAGE

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