Baird Beer & Taproom Events Bulletin 2009 #17
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Dear Taproom Friend & Baird Beer Enthusiast:

The world began accelerating toward the Pacific Century with the economic takeoff of Japan that launched in the early 1960s. The general economic and socio-cultural impact of this emergence of Pacific Basin societies hardly needs mention. In our niche world of beer, this is the Pacific Century also. The reorientation of the beer world from the Atlantic to the Pacific began in full measure in the 1980s with microbeer movement that kicked off on the shores of America’s west coast. This movement is building force in Japan and throughout East Asia like a slow-forming tsunami. Today, Baird Brewing releases one symbol of the coming Pacific Beer storm: Pacific Century Ale.

Pacific Century Ale (ABV 6.5%):

The stylistic genesis of Pacific Century Ale is a classic English India Pale Ale transformed into an American west coast-style IPA through the use of pungently aggressive pacific northwest hop varities (Simcoe, Columbus, Amarillo). Additions of the freshly squeezed juice and shaved peels of the Japanese Amanatsu citrus fruit (from the garden-orchard of the brewery’s next door neighbor, Otani-san) make this unique IPA a Pacific Century Ale.

Pacific Century Ale will be available on draught at our Taprooms and at fine restaurants and pubs throughout Japan beginning Thursday, July 16. 633 ml bottles are available for purchase through the fine family of Baird Beer retailing liquor stores in Japan. Supplies are limited so order quickly!

Fishmarket Taproom 9-Year Anniversary Celebration (July 18 – 20):

We will be celebrating the 9-year birthday of our Numazu Fishmarket Taproom on the three-day holiday weekend of Saturday, July 18 through Monday, July 20. We will be open each day from noon until midnight. Highlights of the weekend festivities include:

(1) Baird Fruit & Beer Festival (Pints 700 yen; Half-Pints 500 yen; Tasters 250 yen):

The use of fresh, whole fruit as an integral beer ingredient has become one of the hallmarks of Baird seasonal brewing. The following fruited ales will be available for tasting during the festival:

*9-Year Anniversary Ale (Dekopon Ale) (ABV 5.5%)
*Pacific Century Ale (Amanatsu) (ABV 6.5%)
*Shizuoka Summer Mikan Ale 2009 (Natsumikan) (ABV 5.5%)
*Mikan India Pale Ale (Mikan) (ABV 8.0%)
*Saison Sayuri 2009 (Daidai) (ABV 5.5%)
*Carpenter’s Mikan Ale 2009 (Mikan) (ABV 6.7%)
*Asian Beauty Biwa Ale 2008 (Biwa) (ABV 5.5%)
*Japan Tale Ale 2008 (Ume) (ABV 6.1%)
*Yamanashi Sumomo Ale 2008 (Sumomo) (ABV 5.6%)
*Jubilation Ale 2007 (Ichijiku) (ABV 6.5%)
*Country Girl Kabocha Ale 2007 (Kabocha) (ABV 5.5%)

(2) Fishmarket Taproom Buffet (1,500 yen per person; all-you-can-eat); Sidewalk Barbecue (3:00 – 7:00 PM each day) (kushi-yaki skewers 100 – 200 yen per):

Our chef, Michiru, possesses amazing culinary skill and this beer-inspired buffet is not to be missed. We will be grilling some wonderful kushi-yaki specialties downstairs on the sidewalk each festival day from 3:00 to 7:00 pm. Order you beer upstairs in a plastic “bura-bura” cup and enjoy it outside in the glorious seaside summer sunshine while feasting on sumptuous sticks of barbecue.

(3) Baird Brewery Tours:

We will conduct brewery tours twice a day, departing from the Fishmarket Taproom and 2:00 and 4:00 pm. No sign-up necessary.

(4) Live Shows (Music & Magic):

Some local Numazu talent will be contributing to our weekend celebration with live acoustic musical performances on Saturday evening (6:30 – 9:00 pm) and Monday afternoon (2:00 – 4:00 pm). An entertaining magic show will be staged Sunday evening (beginning around 6:00 pm)

We look forward to celebrating the 9-year birthday of the Fishmarket Taproom together with each and every one of you.

Cheers,
Bryan Baird

Baird Brewing Company
Numazu, Japan
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