Baird Beer & Taproom Events Bulletin
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Three 2010 World Beer Cup Gold Medals

Dear Taproom Friend & Baird Beer Enthusiast:

The World Beer Cup is a bi-annual competition of world beers generally thought of as the “Olympics” of beer. The 2010 World Beer Cup — the world’s largest ever commercial beer competition with 642 breweries from 44 countries entering 3,330 beers in 90 beer style categories — was just held in Chicago where medal winners were announced at a gala dinner on Saturday, April 10. I am thrilled to report that Baird Beer took home a competition-tying best three gold medals!

The Baird gold-medal awarded beers are:

(1) Numazu Lager (American-Style Amber Lager category)

(2) Country Girl Kabocha Ale (Specialty Beer category)

(3) Saison Sayuri (Belgian- and French-Style Ale category)

To receive this level of international recognition from our world brewing peers is deeply satisfying to us and, hopefully, encouraging to this nascent but steadily developing market for craft beer in Japan. For more information on the World Beer Cup, please visit its website at: www.worldbeercup.org.

We will be celebrating this 2010 World Beer Cup success at the Numazu Fishmarket Taproom this coming Friday evening (April 16) with a pre-release party for gold-medal winning Saison Sayuri. We, of course, also will be pouring (and celebrating) Numazu Lager and will have a limited quantity of the remaining bottles of Country Girl Kabocha Ale on hand. Doors open at 5:00 pm.

The celebrating moves to Tokyo on Saturday, April 17, where a second round of Saison Sayuri pre-release parties will be happening at the Harajuku and Nakameguro Taprooms. Sayuri and I will be in attendance at Harajuku in the afternoon and at Nakameguro later that evening. We also will plan to arrange for kegs of this year’s champion small brewery, Ballast Point Brewing Company (imported by Nagano Trading) to be pouring from a couple taps at the Nakameguro Taproom. Please plan on joining us at one venue or another for this special celebration and Saison Sayuri sneak-preview launch.

The general release of Saison Sayuri will take place on Monday, April 19. It will be available both on draught and in 633 ml bottles.

Cheers,

Bryan Baird

Baird Brewing Company
Numazu, Japan
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