Baird Beer & Taproom Events Bulletin

Summer Seasonal Releases: Cool Breeze Pils & Tap 10 Anniversary Ale

Dear Taproom Friend & Baird Beer Enthusiast:

The 10-year anniversary celebration of our Numazu Fishmarket Taproom is just around the corner and we are gearing up for up with the release of a fantastic summer libation: Cool Breeze Pils 2010.

New Seasonal Beer Releases:
*Cool Breeze Pils 2010 (ABV 5.5%):

Brewed annually, Cool Breeze Pils is Bohemian in style, cleanly malty in body, coquettishly floral in aroma, and crisply dry in its snappy bitter finish. Cool Breeze Pils registers on the imbiber like a fresh ocean breeze does on the perspiring body of a mid-afternoon sunbather. Cool Breeze Pils is dry-hopped, unfiltered, and re-fermented and naturally carbonated in package where it has undergone an extended maturation. The result, we believe, pays handsome tribute to the glorious history of this storied lager beer style.

Cool Breeze Pils 2010 will be available on draught and in bottles (633 ml) at Baird Beer retailing pubs, restaurants and liquor shops throughout Japan beginning Wednesday, July 14. Also, we have lagered a small number of bottles from both the 2008 and 2009 batches for the purpose of vertical taste comparison. These will be available for purchase on our website E-Shop.

*Tap 10 Anniversary Ale (ABV 7.5%):

We will be kicking off our Fishmarket Taproom 10-year anniversary festivities in Numazu this Saturday with the tapping of a special commemorative ale: Tap 10 Anniversary Ale. This is a sort of strong golden ale that carries a lovely hue of hazy orange produced by additions of both Japanese red sugar (akato) and the juice and peels of freshly picked local daidai citrus fruit. The beer’s strength is masked ominously, and beautifully, by a light body and snappy citrus character. This is about as potent as refreshment gets!

Tap 10 Anniversary Ale will also be available on draught and in bottles (633 ml) at non-Taproom retailers of Baird Beer beginning Saturday, July 17. Consumers can purchase direct from the brewery via our online E-Shop.

Please plan to join us in Numazu for the weekend anniversary festivities. The celebration details are re-printed below:

Numazu Fishmarket Taproom 10-Year Anniversary Extravaganza (July 17 – 19, Sat-Mon):
Sayuri and I opened the doors of our Numazu Fishmarket Taproom on Saturday, July 20, 2000. This July, then, is our 10-year birthday and we intend to celebrate in vigorous style. Please plan to join us for the three-day holiday weekend of July 17-19 (Saturday – Monday). This 3-day anniversary celebration will feature the following (with the Fishmarket Taproom opening each of these days at noon sharp):

Debut Release of a special commemorative Baird Beer: Tap 10.
Delicious 1,500 yen all-you-can-eat Taproom buffet (Sat & Sun: noon – 9:00 pm; Mon: noon – 7:00 pm)
500 yen Baird Beer bura bura cups for all beer styles sold at each venue
Brewery BBQ & Open House (1:00 – 6:00 pm Sat & Sun at the brewery — 500 meters from the Taproom)
Taproom sidewalk BBQ (3:00 – 8:00 pm Sat & Sun; 1:00 – 5:00 pm Mon)
Guided Brewery tours on Monday (1:00 pm and 4:00 pm)
Live Taproom music (Sat 8:00 – 10:00 pm; Mon 7:00 – 9:00 pm)
Open Mic Night performances (Sun 8:00 – 10:00 pm)
As you can see, we will have beer and food available at three separate locations most of the time and thus there will always be a place to escape with your bura bura cup should the Taproom become a bit crowded. Numazu is at its best in the summer months. The surrounding beaches are lovely; fishing, hiking and other activities are aplenty; and fresh fish market sushi beckons. Most compelling of all, though, will be the extraordinary gathering of an eclectic mix of wonderful beer enthusiasts who have made the 10-year journey of the Fishmarket Taproom and Baird Beer possible.


Bryan Baird

Baird Brewing Company
Numazu, Japan

The Japan Blog List

Must-see tasting websites:
-Sake: Tokyo Through The Drinking Glass, Tokyo Foodcast, Urban Sake, Sake World
-Wine: Palate To Pen, Warren Bobrow, Cellar Tours, Ancient Fire Wines Blog
-Beer: Good Beer & Country Boys, Another Pint, Please!
-Japanese Pottery to enjoy your favourite drinks: Yellin Yakimono Gallery
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