Shidaizumi Brewery and Nyan Cup: Cats as ambassadors for quality sake

Mr. Mochizuki has been creating sake for many years. One of his goals is to bring the best of sake to as many people as possible. It is logically that the Nyan Cup, a format of sake bottles often found in Japan under the term “One Cup” was born.

These are often cheap and contain lower quality sake, but Shidaizumi had the innovative idea of putting high quality sake in them to introduce new followers to quality sake. The watchword is Kawai, aesthetic, but also qualitative!

Mr. Mochizuki’s credo: I would like people to realize how good sake is from the first time they taste it.

Youtube link : https://youtu.be/yL7CQwAARc0

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