On Tuesday August 14th, I took the train to Susono City to pay a visit to Mr. Koji Emori, a gentleman who has relentlessly fought for the promotion of local sake in the Prefecture for the last 15 years.
On the way to his liquor shop, Mishimaya, I had plenty of time to notice the great clear water flowing directly from nearby Mount Fuji, a rare treat on another scalding hot day.
I kept wondering why this region did not boast so many breweries with all that pure water on hand. I found out later that this particular area’s economy was based on agricultural products and soy sauce producing before WWII, which explains things.
Mishimaya is a very busy liquor shop with a wine annex run bt the whole family of two brothers and two sisters and parents. In spite of the lack of space I was offered a very warm welcome and talk started right away as if we had known each other for ages.
Mr. Emori and the owners of 12 other liquor retailers formed their association in April 1992 and have since then worked hard on promoting local sake through regular events and the creation of special brands for the city:
mononofu-1.jpg susono-1.jpg

Mr. Emori and his friends also contributed to the creation and promotion of local Strawberry Wine and Sakura Wine.
But their Tour de force was their role into creating a local shochu exclusively made with local rice and green tea called Fuji San Susono 3776 on July 14th, 2007with the help of Fujinishiki Brewery (Shibakawa Cho)!
Mr. Emori had me go through a blind tasting of three different Shizuoka Tea shochu, two of which evidently not made in our Prefecture.
I had not difficulty to discover which one was 3776 as the flavour of the green tea was so predominant as compared to the other two brews paling in comparison!

Since I acquired a sample, expect a tasting report soon!

For people not able to travel to Susono or Numazu Cities, look at Mishimaya Liquor Shop’s Homepage (Japanese) or contact:

Mr. Koji Emori
Mishimaya Liquor Shop
410-1118 Shizuoka Prefecture, Susono City, Sano, 1489-3
Tel.: 055-9931553
Fax: 055-9931554

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