流行 | SHIZUOKA GOURMET

Manager Sakura holding a 3.1 Philliplim skirt

As to answer requests in particular from Sissi, Quizoxy and Bena nDR in particular, I though it might be helpful to introduce the best fashion boutiques in Shizuoka as well!

FLORAISON in Shizuoka City, Aoi Ku, is one of the boutiques owned by the very top fashion retailer in Shizuoka Prefecture, namely IMAIZUMI Co Ltd. (in Japanese, but have a look at the pictures!).

Staff Natsumi holding a CARVEN one-piece dress.

Although IMAIZUMI Co Ltd. as a whole covers all upscale fashion for all ages, FLORAISON specializes in elegance for adult ladies from young to not so young.
Their brand list, both made up of creations from famous houses and little-known small designers is impressive:
3.1 Philliplim
CARVEN
Sacai
MUVEIL
Ilian Ioeb
SEE BY CHLOE
SHARE SPIRIT
Marylin Moon
Athena NY and many others!

A small view of the dresses available.

FLORAISON was opened fairly recently in 2008 and has been looked after ever since by Sakura San, a young and ever-energetic manager.
Her BLOG is a must-see! Although written in Japanese it is a goldmine of photographs on fashion and gastronomy!

Elegant bags for career women and young ladies!

The boutique offers the whole gamut from shoes to bags, accessories and all imaginable clothing according to seasons!
Although the designers are quite stable their creations come and go quickly, so regular visits are on the calendar!

Their shoes are not only elegant but so practical!

And beautiful belts and scalves for the last touch!
Actually they also offer a very interesting range of original accessories, but I will have to take more photos!

FLORAISON
Imaizumi Co. Ltd.
Shizuoka Shi, Aoi Ku, Ryogae-cho, 1-6-14 (behind Isetan Department Store)
Tel.: 054-271-8945
Business hours: 11:00~20:00
HOMEPAGE (Japanese)
BLOG (Japanese)

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Sissi at With a Glass mentioned she would like to see more pictures of Japanese fashion, especially ladies, when she found one inserted in a report on a Japanese Festival!
I agreed it might interest quite a few people in spite of the title of this blog.
Mind you, it is a slightly risky job to take such pictures although a mobile phone camera is easier to use and less conspicuous than a real camera!
I don’t want to ask people to pose (unless they ask!), so I do have to be discreet and has too miss out a lot of great pictures!
Shizuoka is actually considered the hardest Prefecture to sell in Japan and it is a constant trial area for the big Tokyo companies. “If you sell in Shizuoka, you sell everywhere!” has become a proverb in Japanese fashion.
The weather being mild all year round fashion is easy to wear here although Shizuoka Fashionistas are vain and fashion slaves to the point of wearing long booots on the 1st of September even if it 35 degrees outside!
I am not inerested in taking pictures of anorexic and obese fashionistas (I wouls have to start another blog!) who have no sense of balance or harmony either!
Let’s hope I do not get arrested in my efforts to discover some cute ladies to show you!

I called this particular picture,[ “Cutie” waiting inside the station], as “cutie” is a fashion genre indeed. The young lady (18+?) above is not a complete “cutie” with frills in hair and the like, but the socks and the skirt definitely are.
I must admit she is actually quite cute!

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