Foodbuzz Postings Presentation

(Willem Claesz Heda)

Dear All!
The old geezer is at it again!

Foodbuzz bloggers are a great many and they also represent the whole spectrum of our world. But they share only two common factors: the love of good food (and drinks) and the English language (at least for a start!).
The natural consequence is a need for postings not only of high interest, but also of high quality standards.
Accordingly, I would like to share some my views on what would make an attractive page to all visitors.
True to say, these are personal views and anyone has the right to disagree with all of them!

Out: a webpage stretched all over the screen (and beyond…)
In: A clear-cut webpage with neutral margins

The eyes can take in only 60% of the whole screen as a single image without having to move right or left. If they also have to move up and down as well, they will quickly send a negative image to the viewer’s brain.

Screen wall and wallpapers
Out: Big colorful heading taking over 30% of the screen upon entrance
Overwhelming wall paper.
Loud invasive music.
Too many sponsor banners
In: A simple and precise heading introducing the viewer to the true nature and purpose of the blog.
Music is fine if you invite the visitor to click on it.
The less graphics, the better
A white or light neutral color background.

Having to scroll down a page because the heading is taking almost the whole of the screen will stop many viewers into their tracks.
Big red hearts all over the screen because Valentine day is around the corner, or rainbow stripes slicing across everything are tacky and cheap at the best, and a painful hindrance at the worst, discouraging potential visitors from the very moment they discover a new blog.
A webpage looking like an advertisement billboard will achieve only the opposite result.
If your posting is good enough to be read until the end, only then viewers will be more enticed to peruse through the commercials and eventually click on them. Let’s face it: a conservative estimate would amount to at least 10,000 viewers hitting on any banner at least once a day to make any significant profit.
Unless you are a third-grader reading a picture book, would you expect to read a magazine with the text printed in yellow over a black background, or vice-versa?
A blog is no less than another form of magazine.

Out: Framing.
Staggered alignment.
Very large pictures
Excessive “copyright naming”
In: Pictures of a reasonable size aligned along the left margin border
Pictures used as related reference to your posting.

If your posting is about a topic more than a report, one single picture or graphic should be enough.
If you write a recipe, introduce more pictures (a smaller size that can be enlarged with a click are best, then) to illustrate various steps if absolutely necessary.
If you write about a meal at a restaurant, do not illustrate your posting with a single pic of yourself in the company of the chef unless you are both superstars (in which case your place is in a magazine or on TV!). Visitors will expect a good photograph of each dish you enjoyed! This is where real sharing starts!
Bloggers have a right to protect their pictures (I personally don’t), but enormous names written across the pictures are terribly detrimental to the pictures themselves. Sensible small lettering should be enough (fine, I understand that anyone can “cut out” a photograph!).

Out: Pompous declarations.
Empty grand announcements obviously aimed at luring in more viewers
Interminable titles.
In: Short, precise and truthful titles

Your title is the first and lasting impression given to the visitor. The posting will live by it!

Out: Large fancy lettering
In: Small readable standard lettering

Too large and fat lettering will uselessly expand the article to infinity.
A visitor should be able to size up the first one or two chapters quickly instead of stretching his senses into a painful search.
Large fonts will only conceal a lack of quality or contents like an over-chilled wine or a scalding-hot Japanese sake.
When necessary, bold black or red letters for subtitles should be sufficient.

Syntax, Grammar and spelling:
Out: Lack of punctuation.
Poor grammar and syntax
In: Proofread your article before publishing it

If “non-native” English speakers make an effort to write their postings in English, “native” speakers should make an effort to write in style. After all, “non-native” bloggers will learn a lot from their “native” friends!

Out: Constant references to oneself, one’s own past postings or articles
Omission to refer to other postings or articles from which you had a fair reason to borrow.
In: Introducing other bloggers’ work or websites, especially when their postings are directly related.

Referring to related blogs in your posting will become another reason for visitors to come back

Cheers to that!

The Japan Blog List

Please check the new postings at:
sake, shochu and sushi


14 thoughts on “Foodbuzz Postings Presentation”

  1. Don’t know if this helps, but the WordPress blog people recently stated that the average length of WP blog post is exactly 250 words, and has been since WP began.


  2. Well done, Robert-Gilles! I’m trying to adhere to many of your points but in particular, I worry about the lengths of my entries. Too short and it seems like a shallow article; too long and I worry that I’ll bore readers. [Sigh] I have an inordinate desire to please everyone.


    1. Dear TN!
      I would not worry if I were you!
      As Christine said, there is a style for everyone!
      I was only making suggestions, not dictating a policy!


  3. Hmmm….I have been sitting here a little bit thinking on what you have said. I agree in a way with somethings…but others not so much. Writing style and explosive headlines might just be the person’s writing style…other may enjoy it. I think some of these are nice hints but lack personality. I don’t blog to get more traffic. People will find me and if they like me they will stay. I guess I think “rules” are not something I go by. The busyness of a blog background tends to attract the younger crowd..I know it does me. To me it shows me who they are..although I think tasteful blogs like Tartlette for instance can show less is more. But sometimes we like to have fun. I personally like the big headers. In a way I think it doesn’t put foodbuzz in a bad light because it shows broad ranges of taste and wit. We all can’t be in the same box. I have never allowed what is “in’ or “out” to dictate what I do especially in a creative nature and foodbuzz picks us because of our diversity of style and by our commonality in our passion about food.



    1. Dear Christine!
      Thank you so much for your feedback!
      As I said, anyone has a right to disagree with my very personal thoughts. This is what democracy is all about.
      I’m not dictating, just expressing some opinions and welcoming discussion.
      This said, everyone is free to do as he/she wants! Variety is the esence of a good community.
      After all, I’m only another foodie!


  4. Dang RG you really do have bauls (and I am deliberately spelling it that way to avoid any unwanted traffice from google).

    Of course you know that I mean this in a very humorous way. Golly, I’m feeling a tad “exposed” on my blog! 😆


    1. Dear Rowena!
      I would not worry!
      Your blog is definitely above average!LOL
      As far as my nutty parts are concerned, I suppose the old geezer hes seen enough to feel a bit passionate!
      All done with a positive view, I can assure you!


  5. howdy my dear!

    I really do appreciate this post of yours, ’cause I am trying to improve my traffic and every tip is warmly welcome! As you pointed out lately, my personal blog on wordpress is a “non-native-english” written blog…

    Instead of being a restriction for non-native italian readers, I am hopefully seeing people around the world gaze a traditional recipe written in the language it was born with.

    Also I will try to do my best improving my foodbuzz webpage in style, sheets and easy-to-read images. I’m keeping your pieces of advice as treasures!



    1. Mille Grazie!
      Dear Obinetti!
      I was just giving some personal impressions because I think Foodbuzz deserved it!
      Don’t worry, your website is great as it is! LOL


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