Bryan Baird’s Newsletter (2012/04/04): Three Spring Seasonal Releases

Baird Beer & Taproom Events Bulletin

Three Spring Seasonal Releases

Dear Taproom Friend & Baird Beer Enthusiast:

April in Japan coincides with the new school and business year. The scene around Tokyo is of thousands of newbusiness suit-cladded shain (company employees) shuffling around apprehensively from one orientation meeting to another. When they are not attending indoctrination rallies, they are busy carrying out their first corporate assignment: organizing and reserving space for the company Hanami party. Hanami parties in Japan, of course, involve consumption of copious amounts of alcoholic beverages. It is one of our spring seasonal missions at Baird Beer to class up the alcohol beverage scene at Hanami parties. In addition to our terrific lineup of year-round beer, this year we are releasing three wonderful seasonal brews tailored especially for this rite-of-passage month: Bureiko Jikan Strong Golden Ale, Pawa-Hara Golden Ale, and Temple Garden Yuzu Ale.

New Baird Beer Seasonal Releases:
*Bureiko Jikan Strong Golden Ale (ABV 8.5%):

The inspiration for this refreshing, effervescent yet potent brew is the renowned Belgian classic, Duvel. The key attributes of Duvel are light body, high alcohol, and spritzy effervescence. We aim for the light body and strong alcohol through a high starting gravity (18 Plato) that contains a large amount of Japanese korizato sugar (25 percent). High attenuation and natural carbonation through secondary fermentation in package provide the sprite, refreshing character. A touch of spicy-floral hop flavor and aroma (Sterling, Saaz, Styrian Golding) helps to round out the character.

Bureiko jikan (literally, “time for impertinence“) is a classic Japanese cultural construct: it is a time when, generally fueled by alcohol, the strict bonds of hierarchical relationships melt away and individuals on the lower rungs of those relationships can let their true feelings and frustrations out without threat of later recrimination. It is a cathartic venting mechanism that effectively perserves the hierarchical system of relationships here. So, invite your boss or senpai out for a Baird Beer, order up a glass of Bureiko Jikan Strong Golden Ale, and let it fly!

Bureiko Jikan Strong Golden Ale is available for immediate release in both kegs and bottles (630 ml).

*Pawa-Hara Golden Ale (ABV 6.5%):

Recently I have heard of a new and interesting Japanese cultural construct which is essentially the polar opposite of bureiko jikan. Japanese call it pawa-hara which is short for “power harassment”. This is a situation in which someone on the top rungs of the hierarchical relationship ladder invites underlings out for a drink and bite with the express intent of bullying and berating them. Alcohol, it seems, fuels this newly coined social custom too.

Well, if this is going to take place, we feel there needs to be a good beer suitable to the occasion. Our answer: Pawa-Hara Golden Ale. The recipe is exactly the same as Bureiko Jikan, only the original gravity (14.2 Plato), alcohol (6.5%) and hop bittering units (20) have been lowered somewhat. The result is a beer of seductive but not overwhelming strength; ideal for buttering someone up for the lambasting to come!

Due to its experimental social nature, and the fact that it is a small batch yielding only a minimal number of kegs, Pawa-Hara Golden Ale will be available on draught exclusively at our Taproom pubs. If you are a person in a position of power and need to berate the troops a bit, come on in to a Taproom — we got the elixir you’ll need!

*Temple Garden Yuzu Ale (ABV 5.5%):

This lovely spring ale is brewed with wonderfully piquant and aromatic yuzu fruit that is local and fresh. To put it simply, this is a sublime fruited ale. Because it is our policy to use only fresh fruit in season, and mostly local fruit, we can only brew Temple Garden once a year. Sadly, our supply of yuzu fruit was very limited this year enabling us to brew only two small batches. This has yielded only a very small quantity of kegs and no bottles. We apologize to all good Baird Beer retailing accounts that are unable to procure Temple Garden Yuzu Ale this year. We will do our best to find and procure more yuzu fruit next year and turn it into a far greater volume of this one-of-a-kind ale.


Bryan Baird

Baird Brewing Company
Numazu, Japan


Le Manger by Camille Oger (French), The Indian Tourist, Masala Herb by Helene Dsouza in Goa, India, Mummy I Can Cook! by Shu Han in London, Pierre.Cuisine, Francescannotwrite, My White Kitchen, 47 Japanese Farms Through The Eyes of Its Rural Communities, Foodhoe, Chucks Eats, Things that Fizz & Stuff, Five Euro Food by Charles,Red Shallot Kitchen by Priscilla,With a Glass, Nami | Just One Cookbook, Peach Farm Studio, Clumsyfingers by Xethia, PepperBento,Adventures in Bento Making, American Bent, Beanbento, Bento No, Bento Wo Tsukurimashou, Cooking Cute, Eula, Hapabento , Happy Bento, Jacki’s Bento Blog, Kitchen Cow, Leggo My Obento, Le Petit Journal Bento & CO (French), Lunch In A Box,
Susan at Arkonlite, Vegan Lunch Box; Tokyo Tom Baker, Daily Food Porn/Osaka, Only Nature Food Porn, Happy Little Bento, The Herbed Kitchen, J-Mama’s Kitchen, Cook, Eat, Play, Repeat, Bento Lunch Blog (German), Adventures In Bento, Anna The Red’s Bento Factory, Cooking Cute, Timeless Gourmet, Bento Bug, Ideal Meal, Bentosaurus, Mr. Foodie (London/UK), Ohayo Bento,

Must-see tasting websites:

-Sake: Tokyo Through The Drinking Glass, Tokyo Foodcast, Urban Sake, Sake World
-Wine: Palate To Pen, Warren Bobrow, Cellar Tours, Ancient Fire Wines Blog
-Beer: Good Beer & Country Boys, Another Pint, Please!
-Japanese Pottery to enjoy your favourite drinks: Yellin Yakimono Gallery

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