Senbei/Japanese Crackers at Aoi Senbei Honkei in Shizuoka City!

Senbei/Japanese Crackers at Aoi Senbei Honkei in Shizuoka City!

There is a bit of misconception about senbei in Japan.
Senbei/煎餅 is often translated as “rice cracker”. Actually there is nothing mentioned about rice/米 in the original kanji character.
Senbei can be made of rice flour or wheat flour, and can be salty or sweet.

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Now, in Shizuoka City, Aoi Ku, not far from Sengen Shrines stands an ancient traditional senbei shop called “Aoi Senbei Honkei/葵煎餅本家” which offers both types of senbei.

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Kazuhiro Unno/海野和宏さん and his wife Yuriko/由利子さん represent the 5th generation of a long tradition.

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But it is only after WWII that they decided to produce their own senbei, moving away from the confectionery of cakes and biscuits aimed at children.

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They sell both rice flour crackers and wheat flour senbei.
The wheat flour senbei are exclusively made on site, whereas the rice flour crackers are made by all kinds of companies throughout Japan to satisfy the constant demand!

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Their shop has gained official recognition from the Shizuoka Prefecture Government for their round-shaped senbei with the Tachi Aoi/Hollyhock crest of Lord Tokugawa Ieyasu named Aoi Oomaru/葵大丸!
A splendid and delicious souvenir!

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Petit Fuusen/プチ風ん/”small balloon” senbei!

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Aoi Senbei/葵煎餅, also called “Tokuyou Sunpu taiko/徳用駿府太鼓/Special Sumpu (old name of Shizuoka City!) Drums”!

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Series of wheat flour senbei directly connected with the history and tourism of Shizuoka!

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Another series of fancy wheat flour senbei!

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The most popular wheat flour senbei!

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Lord Tokugawa Ieyasu and the hollyhock crest!

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Very traditional shop and smiling staff!

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Superb gift sets that can be sent anywhere in Japan!

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These two flavored wheat flour and peanuts senbei should please expat and foreign visitors!

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The one on the right is coffee-flavored!

AOI SENBEI HONKEI/葵煎餅本家

4200867 Shizuoka City, Aoi Ku, Baban Cho, 20
Tel.: 054-252-6260
Fax: 054-273-5323
Opening hours: 09:00~19:00 (until 17:30 on Wednesdays)
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