Bryan Baird’s Newsletter (2013/05/01): More Spring Seasonal Releases

Baird Beer & Taproom Events Bulletin

More Spring Seasonal Releases

Dear Baird Beer Enthusiast & Taproom Friend:

Welcome to May and to Japan’s Golden Week holiday season. We are excited to kick both off with today’s release of two terrific spring seasonal brews: Pawa-Hara Golden Ale and Hop Havoc Imperial Pale Ale.

New Baird Beer Seasonal Releases:
*Pawa-Hara Golden Ale (6.5%):

Last year I learned of a new and interesting Japanese cultural construct which is essentially the polar opposite of bureiko jikan. Japanese call it pawa-hara which is short for “power harassment”. This is a situation in which someone on the top rungs of the hierarchical relationship ladder invites underlings out for a drink and a bite with the express intent of bullying and berating them. Alcohol, it seems, fuels this newly coined social custom too.

Well, if this is going to take place, we feel there needs to be a good beer suitable to the occasion. Our answer: Pawa-Hara Golden Ale. The recipe is pretty much the same as Bureiko Jikan Strong Golden Ale, only a lighter (14.4 Plato) less potent (6.5%) version. The result is a beer of seductive but not overwhelming strength; ideal for buttering someone up for the lambasting to come!

Pawa-Hara is available in both kegs and bottles (360 ml).

*Hop Havoc Imperial Pale Ale (6%):

As you know, hops are dear to the hearts of the brewers of Baird Beer. We simply love hop character in beer. Last year we designated May as ‘Hop Madness Month’ and released sixteen different varieties of hop-forward beer to celebrate this beloved perennial plant. This year too we will be releasing several hop-centric seasonal brews during the month of May as a gesture of our love. We start off with a hop bomb — Hop Havoc Imperial Pale Ale!

We limit the release of Hap Havoc to once a year as it will take a complete year for the imbibers’ taste-buds to fully recover from the hop assault. The malt bill here is one that would constitute a strong pale ale (starting gravity of 13.7 Plato), but the hop charge is one you would find in a double IPA (85 BUs in the kettle and whirlpool and then double-dosings of dry-hops using a combination of Citra, Simcoe, Sorachi Ace, Centennial and Chinook). Put simply, this is Hop Madness!

Hop Havoc Imperial Pale Ale is available for immediate release in both kegs and bottles (360 ml).

Upcoming Taproom Events:
May is also the month in which we celebrate two important Baird Brewing birthdays — the Nakameguro Taproom will turn 5 on May 10 and Sayuri will be 26, I believe. We will be killing two parties with one weekend blowout at our Nakameguro Taproom (Friday, May 10 – Sunday, May 12). The birthday girl will be at Nakameguro on the 10th, drinking copious amounts of her birthday beer — Saison Sayuri. This year’s Nakameguro Taproom birthday beer is a unique wheat-based hop-forward ale that we call NT-5 Wheat-Hop Ale. It will debut on May 10 and be served exclusively on draught at the Nakameguro Taproom.

Please mark your calendar and plan to join us for a festive birthday weekend of great pizza and beer. You can learn more details about the weekend celebration as the date approaches by visiting the Nakameguro Taproom blog on our website.

Cheers,

Bryan Baird

Baird Brewing Company
Numazu, Japan
HOMEPAGE

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